FATHER OF THREE • INDEPENDENT / NAV

JUSTIN WERNER

for Mayor of Lincoln City

Leadership that puts the people who actually live here first.

SEE MY PLAN
LISTENING FIRST • LEADING WITH INTEGRITY • DELIVERING RESULTS
Justin Werner
YOUR NEIGHBOR. YOUR ADVOCATE.

I’m running because Lincoln City deserves leadership that puts the people who live here first.

I’m a husband and father of three raising my family right here in Lincoln City. I’ve been a registered Independent for years and now identify as a Non-Affiliated Voter because good solutions don’t come from party labels — they come from listening to the people who actually live here.

I built WernerHost serving local businesses. I founded the Boiler Bay Beacon to give our community honest reporting. I’m also building Werner Prints, our family 3D printing business, with my kids.

I’m running for Mayor because I believe we can do better. Lincoln City should work for the families, workers, and small business owners who are here year-round — not just during tourist season. I’m ready to bring practical solutions, real accountability, and modern leadership to City Hall.

Integrity Built on SPJ Ethics

I don’t just talk about transparency — I’ve lived it as a journalist for years.

Read the full SPJ Code of Ethics I follow at the Boiler Bay Beacon
Editorial Independence: The Beacon newsroom stays completely independent from my mayoral role.
Recusal on Conflicts: I will recuse from any decision involving my business or media interests.
SPJ Principles: Truth, independence, and minimizing harm guide how I will serve as Mayor.
Open to Review: I welcome independent ethics oversight of city government.

My loyalty is to the residents of Lincoln City. Not to any political party.

A PRACTICAL, FOCUSED PLAN

My Plan for Lincoln City

Five clear priorities to put the people who live here first and build a stronger future for our community.

Housing That Works for Local Families

  • Enforce clear, fair rules on short-term rentals in residential neighborhoods so they don’t overwhelm local housing
  • Work with responsible tourism operators who follow the rules and contribute to our community
  • Fast-track workforce housing and ADUs to increase the supply of housing local workers and families can actually afford
  • Protect long-term rental housing while recognizing that tourism remains an important part of Lincoln City’s economy

Real Accountability and Open Government

  • Build a public dashboard that shows exactly where every tax dollar goes and how projects are progressing
  • Require clear disclosure of meetings and communications between city officials and developers or special interests
  • Deliver regular, honest reports on whether the city is actually delivering results for residents

Making It Easier for Small Businesses to Thrive

  • Cut red tape and speed up permitting so new businesses can open and existing ones can grow
  • Help local businesses modernize with better websites, online booking, digital payments, and cybersecurity
  • Support family-owned and home-based businesses with practical tools and fair rules
  • Build a more resilient year-round economy by strengthening the small businesses already here

Public Safety and Neighborhood Quality of Life

I strongly support our police, fire, and medical first responders. They are the backbone of our safety.

  • Give first responders the full backing and resources they need
  • Invest in coastal resilience and better emergency communications
  • Take practical steps to keep our streets, parks, and neighborhoods clean and safe for families

Modern Government That Actually Works

  • Expand competitive high-speed broadband to every neighborhood
  • Upgrade city systems so permits and services are faster and easier to use
  • Protect city systems and resident data with strong cybersecurity
  • Make Lincoln City a leader in secure, practical digital government
Justin Werner listening to residents in Lincoln City

Justin listens to neighbors, families, and local business owners across Lincoln City (Photo by Justin Werner)

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Lincoln City deserves leadership that puts residents first.

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